Tree Brewing of Kelowna, BC is celebrating 15 years of making quality craft beer. To welcome the occasion, Tree has introduced its bottled products in a new bottle embossed with “Tree Brewing co” logo and a label ringing the top of the bottle. The beer, of course, is the same great beer as always. The move to the new bottle sets the product apart from others in its category and plays upon the image of quality, character and style. The new bottles also require a bottle opener, which makes you earn that brew!
Tree Brewing's new bottle lineup.
Along with the new bottle design, Tree’s six packs will now come in a new open basket style carrier, similar to many six packs offered by American craft breweries. This change allows the bottles to be accessible at all times and creates more ‘shelf appeal’. The packaging also takes more ownership of the Okanagan lifestyle with images of lakes, mountains, golf and other images showing off why the Okanagan Valley is truly Canada’s most desirable location.
Tree Brewing's new Open Basket style six-pack carrier.
From a marketing standpoint, these are great moves by Tree Brewing in an increasingly crowded and increasingly more popular beverage sector. Shelf appeal will definitely attract those new to the craft beer world and follow up nicely offering the consumer Canada’s best brewed beer.
